Buyers are self-directed and content can help satisfy their quest for answers and enable you to direct them to solutions for their business problems. The team at Preseplio are experts in helping businesses like yours determine how to take your audience from prospects to buyers. Content marketing creates signals across the web that build credibility and authority with your audience. In addition to the many Search Engine Optimization benefits of content marketing, it can be used as a means to connect on a level with your customers that other digital marketing can’t. It doesn’t matter if you’re new to content marketing, have an in-house team or have worked with content marketing agencies in the past, every company is at a different stage in their content marketing maturity. Understanding where you fit into the content marketing maturity model will help you understand how to align your strategy to be more effective – for customers and for your business.

A social media strategy is your brand’s roadmap for building awareness and engagement on social media channels. While we customize the approach for each customer, a social media strategy should include an audit of existing social media profiles, goals and objectives, audience targets, approach and implementation recommendations. The approach should be guided by the needs of your customers to ensure social media marketing success. Social listening and real-time monitoring work hand-in-hand to help brands better understand the quantity, quality and sentiment of mentions online. Integrating social listening and real-time monitoring into a social media strategy will help you get more in-tune with your audience, based on what they’re already saying. By monitoring constantly, you can identify what’s working, quick wins for improving your approach and potentially harmful online chatter that can be addressed immediately.

At its core, influencer marketing is about brands engaging and developing relationships with individuals that have relevant topical reach and resonance amongst a community that aligns with goals of the brand. Beyond media and industry celebrities, influencers can range from popular book authors/keynote speakers to niche industry experts. Influencers can also include current customers, employees and members of the media. As consumers become increasingly numb to formal marketing messages and advertising, their trust in information from peers, social network connections and industry experts has increased. That leaves some popular advertising formats out in the cold and the brands that rely solely on paid media for amplification even colder.

Driving qualified traffic to your website, blog or other owned digital media properties is one of your core marketing objectives. After all, the more traffic your sites receive the more awareness you garner and the more potential revenue your organization stands to make. But while driving website traffic is essential, your ultimate goal is converting as many visitors as possible. Conversions — micro or macro — are what lead to sales and more revenue. And that’s where conversion rate optimization (CRO) services from Preseplio can lend a helping hand. Our CRO tactics help us understand your audience by analyzing how they interact with your website, so we can make recommendations that allow you to anticipate visitors’ needs and optimize their on-site experience. The bottom line? CRO is all about enhancing the user experience for those you’ve already enticed to come to your website, making the journey to conversion more natural and seamless.